Adam Whittles

Digital Marketing Expert - SEO, PPC, Affiliates, Social, Display & CRM

Welcome to my website! Whether you have arrived organically (SEO), from an advertisement (PPC) or from somewhere else (referral link) you can find more information about my skills and experience in digital marketing, here. Throughout my 10+ years experience in digital marketing, I have worked with a number of recognisable brands in different verticals including travel, retail, finance and automotive, among others.

I occasionally use this website to run digital marketing experiments, so don't be alarmed if you see anything out of the ordinary ;) Please feel free to get in touch if you have any job opportunities or requirements for digital marketing consultancy.


Head of Digital Marketing (SEO)


Senior point of contact within Apple's digital marketing program in the EMEIA region, covering 22 markets. This involves managing agencies and working with engineering teams adopting agile practices (SCRUM) as the SEO product owner. Current roles and responsibilities include:

  • Driving EMEA strategy and execution
  • Identifying key opportunities in growth markets using a data-led approach
  • Creation of quarterly roadmap/plans
  • Defining and reporting on KPIs using Tableau and Adobe Analytics
  • Communicating overall EMEA performance to senior executives
  • Technical consultant for other areas of the business

July 2017 - Present

Head of SEO & Content Marketing


Headed up the SEO department at MIndshare UK responsible for a team of 20 people. Duties included development of the business proposition, management of team financials, hiring of new team members, career development of employees, tools & technology reviews, stakeholder management and new business pitching. Whilst at Mindshare, I helped contribute to a 20% YoY growth of the SEO team revenue, through winning new business and upselling new services to existing clients.

February 2016 - July 2017

SEO Director


Promoted to Account Director after a year as Account Manager at Maxus. Increased responsibility included managing a team of 6 people, assisting with developing the content marketing offering, interviewing new team members and pitching for new business. As a senior member of the team, I was asked to represent the agency in speaking engagements at industry conferences (SMX & SES).

October 2014 - February 2016

SEO Manager


Hired specifically to work on Maxus' main SEO client, a large consumer electronics company. The role required in-depth technical knowledge, which I had acquired during my time at Ayima. Working at Maxus gave me exposure and experience with a number of large enterprise tools including Searchmetrics, BrightEdge (earned BrightEdge Professional Certification), DeepCrawl, Moz, Majestic, Ahrefs, Linkdex etc.

October 2013 - October 2014


Oxford College of Marketing

CIM Digital Diploma in Professional Marketing
May 2018 - Present

Oxford Brookes University

MSc International Management

Modules: Internet Strategies, Marketing Across Cultures, Risk Management, Financial Accounting, Contemporary Issues

August 2009 - May 2011

University of Reading

BA (Hons) Management & Business Administration

Modules: Marketing, Management, Financial Accounting, Management Accounting, Business Law and Entrepreneurship

August 2002 - May 2006


Programming Languages & Tools
  • Mobile-First, Responsive Design
  • Cross Browser Testing & Debugging
  • Cross Functional Teams
  • Agile Development & Scrum


Apart from being a digital marketer, I am also an avid sports fan and current member of Surrey County Cricket Club. When I'm not watching sport, I'm often found playing (badly) for local clubs. Outside of sport, I enjoy travelling, with a number of destinations yet to tick off my list!

I have a keen interest in Marvel comics, having amassed a collection of vintage editions but I also enjoy watching all the Marvel movies and TV shows. Having worked in media, keeping up to date with all the latest films and TV shows has become somewhat of an occupational hazard :)

Awards & Certifications

  • Google - Analytics Individual Qualification
  • Google - AdWords Fundamentals
  • BrightEdge - Certified Professional
  • Scrum Alliance - Certified Scrum Master
  • CIM - Level 6 Award in Driving Digital Experience
  • Winner - Best Branded Content - Drum DADI Awards 2016
  • Shortlist - Best Brand Engagement Campaign - Performance Marketing Awards 2016
  • Nominated - Best Non-Paid Search Campaign - The Drum Digital Trading Awards 2016