Welcome to my website! Whether you have arrived organically (SEO), from an advertisement (PPC) or from somewhere else (referral link) you can find more information about my skills and experience in digital marketing, here. Throughout my 10+ years experience in digital marketing, I have worked with a number of recognisable brands in different verticals including travel, retail, finance and automotive, among others.
I occasionally use this website to run digital marketing experiments, so don't be alarmed if you see anything out of the ordinary ;) Please feel free to get in touch if you have any job opportunities or requirements for digital marketing consultancy.
Spearhead the digital marketing strategy at Auto Trader UK, entrusted with guiding a team of specialists in the execution of meticulously devised strategies. These strategies are meticulously aligned with overarching business and marketing objectives, resulting in the enhancement of rankings, the augmentation of traffic, and the optimization of conversions. Key Projects Delivered:
Senior point of contact within Apple's digital marketing program in the EMEIA region, covering 22 markets. This involves managing agencies and working with engineering teams adopting agile practices (SCRUM) as the SEO product owner. Current roles and responsibilities include:
Headed up the SEO department at MIndshare UK responsible for a team of 20 people. Duties included development of the business proposition, management of team financials, hiring of new team members, career development of employees, tools & technology reviews, stakeholder management and new business pitching. Whilst at Mindshare, I helped contribute to a 20% YoY growth of the SEO team revenue, through winning new business and upselling new services to existing clients.
Promoted to Account Director after a year as Account Manager at Maxus. Increased responsibility included managing a team of 6 people, assisting with developing the content marketing offering, interviewing new team members and pitching for new business. As a senior member of the team, I was asked to represent the agency in speaking engagements at industry conferences (SMX & SES).
Hired specifically to work on Maxus' main SEO client, a large consumer electronics company. The role required in-depth technical knowledge, which I had acquired during my time at Ayima. Working at Maxus gave me exposure and experience with a number of large enterprise tools including Searchmetrics, BrightEdge (earned BrightEdge Professional Certification), DeepCrawl, Moz, Majestic, Ahrefs, Linkdex etc.
Modules: Internet Strategies, Marketing Across Cultures, Risk Management, Financial Accounting, Contemporary Issues
Modules: Marketing, Management, Financial Accounting, Management Accounting, Business Law and Entrepreneurship
It has always been a dream of mine to write a book and in 2020, I was given the opportunity to contribute a chapter to the world's first book published in print for in-house SEO professionals. You can obtain a copy of the book from Amazon.
Apart from being a digital marketer, I am also an avid sports fan and current member of Surrey County Cricket Club. When I'm not watching sport, I'm often found playing (badly) for local clubs. Outside of sport, I enjoy travelling, with a number of destinations yet to tick off my list!
I have a keen interest in Marvel comics, having amassed a collection of vintage editions but I also enjoy watching all the Marvel movies and TV shows. Having worked in media, keeping up to date with all the latest films and TV shows has become somewhat of an occupational hazard :)